Charter Hall: 175 eagle


When This is Ikon was briefed to rebrand Brisbane’s 175 Eagle Street, we were in familiar territory on the back of our branding experience with other ‘Golden Triangle’ commercial properties.

However this Charter Hall-owned building presented us with an entirely new brand personality to the CBD’s more dominant skyscrapers, with no less of a pedigree. The smaller size of the asset at 20 floors gives a more low-key, discreet prestige, and creates the advantage of a strong sense of community spirit within a modern corporate environment. This was reflected in the refined simplicity of the new logo and shortening the name to 175 Eagle.

The close-knit, friendly energy of 175 Eagle and the building’s features – sweeping views and being the only A-grade CBD building with absolute river frontage – were highlighted in a leasing brochure. Ikon’s brochure creative included stunning photography, featuring a gatefold panorama and exposed stitch binding which gives a hand-crafted, bespoke feel.
Clients : 9:00 am : 14th June 17