333 George


Designed by international architects, Grimshaw Architects and Crone Partners, construction of Charter Hall’s 333 George is rising quickly, giving Sydneysiders a glimpse of what the workplace of the future will look like. Ikon’s design for the hoarding at the base of the development was an exciting creative challenge given its scale, at 37 metres in length. 333 George is pivotal in the revitalisation of this part of the CBD into a vibrant city precinct that is ‘alive’ 24 hours. This day-to-night experience was the inspiration behind the hoarding’s visual concept with a montage of evocative images and renders that capture the life of the precinct from daylight through to darkness.
Clients : 9:00 am : 22nd June 16