A winning Chapp

    Studio Life
    Savvy shopping centre giant Charter Hall briefed Ikon to design and name a two-way digital platform to improve and streamline communications between tenants and management nationally. We named the platform ‘Chapp,’ a reduction of ‘Charter Hall/CH app’ and as a friendly personification of management personnel. Chapp recently took home a trophy from the Shopping Centre Council of Australia Marketing Awards, where a judge described the initiative as a “smart use of technology which enabled more effective outcomes for tenants.”

    Winner – Innovation category, SCCA Marketing Awards 2019