Ikon was tasked with pushing the design boundaries on AARNet’s most recent annual report.
With strong guidelines and serious information to deliver, we chose to keep the design simple and create pace through colour and pattern. Interconnectedness is a key theme within the business and as a major networker provider for Internet services to Australian education and research communities and their partners. We developed a fluid graphic device which was inspired by the underground cables which connect customers and also represents continuity and communication. This wave-like pattern flows through the layouts in various forms from the cover to infographics, enhancing the content and providing a cohesiveness to the report which has been well received.04.03.20