Keeping it Green

    Studio Life

    Project Green Schools is a cool initiative by our client Charter Hall who are investing in their communities now and for the future.

    We created a clean, fresh and kid-focused campaign to encourage shoppers to vote for their school to win sustainable prizes and to teach everyone how to compost at home.

    Engaging and educating the next generation of green thumbs is a great step towards growing a healthy community.


    Adding up

    Studio Life

    Ikon was tasked with pushing the design boundaries on AARNet’s most recent annual report.

    With strong guidelines and serious information to deliver, we chose to keep the design simple and create pace through colour and pattern. Interconnectedness is a key theme within the business and as a major networker provider for Internet services to Australian education and research communities and their partners. We developed a fluid graphic device which was inspired by the underground cables which connect customers and also represents continuity and communication. This wave-like pattern ...



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    A fun collaboration naming, branding and packaging Belleview Art x Style. Launching with a single series of framed photographic prints and a view to expanding into a range of homewares, the brief was to create a brand which was simple, bright and with broad audience appeal. We took inspiration from the frame corner graphic device to create a simple brandmark which has a sense of focus as an icon and works effectively as a repeat pattern in various scales on packaging. The fresh yellow and white colour palette is as optimistic as the brand’s sunny Australian heritage.

    Win Win

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    Our Ready-Set-Collect campaign for client Charter Hall won in its category at the recent Shopping Centre Council of Australia (SCCA) Marketing Awards. Leveraging the popularity of the animal mascots we created for the retailer and kids’ penchant for collectibles, this back-to-school gift with purchase promotion was designed to drive sales over four weeks. While the naming, vibrant creative and limited edition products were all pivotal to the campaign’s success, we believe that offering kids the opportunity to personalise their merch with colouring pens is a win for creative ...

    A winning Chapp

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    Savvy shopping centre giant Charter Hall briefed Ikon to design and name a two-way digital platform to improve and streamline communications between tenants and management nationally. We named the platform ‘Chapp,’ a reduction of ‘Charter Hall/CH app’ and as a friendly personification of management personnel. Chapp recently took home a trophy from the Shopping Centre Council of Australia Marketing Awards, where a judge described the initiative as a “smart use of technology which enabled more effective outcomes for tenants.”

    Winner – Innovation category, SCCA Marketing ...

    Illustrating a community initiative

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    Ikon’s vibrant illustration is coming to life as the ‘Bookworms’ mural at Sunnyside Mall. The organic shapes and upbeat palette celebrate the tropical locale of Murwillimbah and provide the perfect backdrop for the ‘trees’ we have proposed as shelving for this dedicated community space.

    Reinventing the classics

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    From a delicious recent collaboration rebranding Peter Rowland.

    Client: Peter Rowland @peterrowlandau
    Creative direction & branding: This is Ikon @thisisikon_⁠
    Photography: Petrina Tinslay @petrinatinslay⁠
    Food Stylist: David Morgan

    The new work we have had brewing

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    See more of the campaign here.

    The ultimate team / client collaboration:⁠ Art direction: This is Ikon @thisisikon_⁠⠀⁠ Photographer: Sharyn Cairns @sharyncairns⁠⠀⁠ Stylist: Glen Proebstel @glenproebstel⁠⠀⁠ Client: Smartstone @smartstoneaustralia⁠

    We won silver!

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    ⁠‘Weddings, Butterflies & the Sweetest Dreams’
    2019 Sydney Design Awards – Publication⁠
    Such a thrill to hear this news and shout out to all the shining stars who contributed their talents to make this sweet dream a reality.⁠

    Cover Weddings, Butterflies & the Sweetest Dreams. @bonnaeg @msbscakery⁠ Creative direction & book design: This is ikon Photography: Petrina Tinslay⁠ Food Stylist: David Morgan Book shot by: Mark Lobo - Foliolio⁠

    Smartstone Spring 2019 shoot – Behind...

    Studio Life

    Come behind the studio doors where the Smartstone team and our talented creative crew has converged to shoot the next advertising campaign for the exclusive new Smartstone surfaces launching in October.

    Art direction: This Is Ikon @thisisikon_
    Photographer: Sharyn Cairns @sharyncairns
    Stylist: Glen Proebstel @glenproebstel
    BTS photos by: Christian Kalpou



    Studio Life
    Massive tome effort! We’re proud of this project and that it’s been shortlisted in 2019 Sydney Design Awards. Congrats to everyone involved.⁠

    Cover Weddings, Butterflies & the Sweetest Dreams. @bonnaeg @msbscakery⁠ Creative direction & book design: This is ikon Photography: Petrina Tinslay⁠ Food Stylist: David Morgan Book shot by: Mark Lobo - Foliolio⁠

    Making it stick

    Studio Life
    As the social hub of a skate-centric suburb, Carnes Hill Marketplace created workshops to keep local kids road safe while teaching them a few rad moves. The coolest kids in the park showing off their new kit ready to nail their next 540 mctwist.