Engaging 2020
    through experience

    Trendspotting

    In current times it can be difficult to be seen and heard online. A web design trend we have noticed is using a simple and intuitive interactive element to engage with your online audience.


    A great example of this is shown by the online book store Penguin Random House. They personalise the selection process by asking two questions that cleverly narrow in on appropriate reading options for yourself or another as a gift.


    While social group SOS Violence Conjugale Quebec adopts a similar interactive module with Itsnotviolent to help grow awareness around aggressive messaging conversation by asking the question ‘is this violence?’


    Both of these examples engage their audience in a different way but use the same tools to achieve a simple goal: to be seen by their audience.

    29.04.20