All of Aus

Our Spirit is a one-off 44-page magazine distributed through Qantas and inserted in News Limited newspapers nationally. It features comments and discussion on ‘What makes Australia great’ gathered from website allofaus.com.au. With a nationwide target market encompassing all ages and demographics, the design had to be accessible and the mood needed to be confident and optimistic. Says Michael Wilkins, general manager, North Queensland Newspapers, News Limited: “The brief demanded exceptional creative concepts to be delivered on a tight timeline while working closely with News staff and Qantas. Ikon conceived the design fundamentals and executed the project with speed, insight and attention to detail. The unique end product was of the highest standard.”