Man O' War

Man O’ War wines takes its name from this beautifully rugged region on the coast of New Zealand’s Waiheke Island, which was discovered by Captain James Cook in 1769. Ikon has been working with Man O’ War since 2006, developing a strong identity that communicates the history of the area and uniqueness of their brand. Using the idea of merging the Old World with the New, Ikon has drawn on a range of classic and contemporary elements which are used across all collateral. Says Sara Fogarty, sales and marketing manager for New Zealand, UK, Europe, Asia and the Middle East: “Ikon has provided a brilliant suite of marketing material that enables us to cut through multiple markets internationally and share our story succinctly.”  Man O’ War was recognised at the 2009 Amcor Innovation in Wine Marketing Awards.