Ms B's Cakery

Ikon was invited to create the branding for Ms B’s Cakery by its founder Bonnie Gokson, an icon of the Asian food and fashion scene. Working closely with the client, Ikon developed the branding for Ms B’s Cakery 
that extended from the exquisite boxes and carry bags to the delivery trucks and interior wall graphics. The visual concept for Ms B’s Cakery was inspired by the exotic beauty of butterflies, bugs and beetles. This evolved into a chic yet whimsical design where the vibrant palette is grounded with a rich, masculine charcoal to make the jewel-like colours pop. A key part of the success of Ikon’s branding was that it not upstage the cakes but rather echo their beauty, so the packaging and the sweet offerings are seamlessly interconnected.