Smartstone

Ikon worked with Smartstone to relaunch the brand and its new collections of engineered quartz surfaces. The client wanted a completely new brand identity to set Smartstone (originally established in 2003) apart from its competitors in terms of quality, style and innovation. This project gave the Ikon team many stimulating creative challenges such as naming the collections in which the surfaces would be grouped. Ikon conceptualised the four collections based on the European destination they best evoked: Santorini, Toledo, Paris and Milan. The stunning images Ikon created for the ad campaign beautifully capture the mood of each collection/destination. The Smartstone project included a diverse range of work including a print advertising campaign, PR, point-of-sale displays, expos, editorial, online advertising, website, sample packaging, brochures and promotional print material.