Modern Moon

    Studio Life
    To share the good luck vibes and MsB's mooncakes during Mid-Autumn Festival Ikon created a modern twist on the tradition. The butterfly icon, synonymous with the cakery brand, is featured as a ’night sky' pattern complete with a die cut on the wing representing the full moon. Other key elements such as graphic stripes, bold colour and metallic accents strike a new balance which is both upbeat and on brand.