Ikon is a big fan of a logo refresh, especially when being tasked with the challenge of incorporating existing elements in a new way. We have recently tackled this brief for two shopping centres, Albany Plaza and Currimundi Markets. Although on opposite coasts of Australia, they are part of the same Charter Hall retail ‘family’ and both have icons in their logos which resonate with their communities; the whale and the starfish respectively. Our solution was to modernise these illustrative devices, plus update colour palette and typography. Together these refinements bring a ...

Having a long-standing relationship with AARNet, Ikon was tasked to create their new video collateral. We took the opportunity to explore the existing guidelines bringing the palette to life through imagery and dynamic colour combinations.

The result stays true to the brand but demonstrate how reinterpreting elements can deliver a fresh perspective. 2020 was a good year for evolution.

Watch the full video here.

Start something new
It’s a new year, a new world and the perfect time to start something brand-spanking new. It might be a startup, side hustle or a whole new offering. Head off into unchartered territory and do something amazing. But don’t go it alone. Bring a creative partner along for the journey and help shape your offering from the ground up.

Together, let’s design a new world.

Even trailblazers need to know where they're going
Put your brand under the microscope with a considered brand strategy that helps map out its unique DNA. No matter its shape, size or budget, ...

What a year it’s been…
for re-kindling creativity, re-discovering local and giving new things a go. What a year for championing the underdog and for human kindness. 2021 beckons brightly. Let’s keep these things close and use our experience to design a better future. Wishing you, your friends and families – wherever they might be, a Christmas full of soul. We'll be taking a break from Friday 18 December until Wednesday 6 January.

The NAIDOC 2020 community campaign we previewed a couple of months ago has wrapped. This project is close to our heart and it seems we’re not alone. Secret Harbour Square had over 60 kids’ artworks on display and almost 1,000 votes. Take a look at some of the Western Australian participants including the Pilbara indigenous author Sylvia Lockyer photographed at South Headland Square’s event. Drawing us together in more ways than one.

In the groove for an exciting new branding project and taking a minute to appreciate having the world literally at our fingertips! Mood-boarding is a dream any day but being able to access this insane inspiration is blowing our minds today. Thanks to all the humans who created it.