Our Ready-Set-Collect campaign for client Charter Hall won in its category at the recent Shopping Centre Council of Australia (SCCA) Marketing Awards. Leveraging the popularity of the animal mascots we created for the retailer and kids’ penchant for collectibles, this back-to-school gift with purchase promotion was designed to drive sales over four weeks. While the naming, vibrant creative and limited edition products were all pivotal to the campaign’s success, we believe that offering kids the opportunity to personalise their merch with colouring pens is a win for creative ...

Savvy shopping centre giant Charter Hall briefed Ikon to design and name a two-way digital platform to improve and streamline communications between tenants and management nationally. We named the platform ‘Chapp,’ a reduction of ‘Charter Hall/CH app’ and as a friendly personification of management personnel. Chapp recently took home a trophy from the Shopping Centre Council of Australia Marketing Awards, where a judge described the initiative as a “smart use of technology which enabled more effective outcomes for tenants.”

Winner – Innovation category, SCCA Marketing ...

Ikon’s vibrant illustration is coming to life as the ‘Bookworms’ mural at Sunnyside Mall. The organic shapes and upbeat palette celebrate the tropical locale of Murwillimbah and provide the perfect backdrop for the ‘trees’ we have proposed as shelving for this dedicated community space.

From a delicious recent collaboration rebranding Peter Rowland.

Client: Peter Rowland @peterrowlandau
Creative direction & branding: This is Ikon @thisisikon_⁠
Photography: Petrina Tinslay @petrinatinslay⁠
Food Stylist: David Morgan @davidmorgan.co⁠

See more of the campaign here.

The ultimate team / client collaboration:⁠ Art direction: This is Ikon @thisisikon_⁠⠀⁠ Photographer: Sharyn Cairns @sharyncairns⁠⠀⁠ Stylist: Glen Proebstel @glenproebstel⁠⠀⁠ Client: Smartstone @smartstoneaustralia⁠⠀

⁠‘Weddings, Butterflies & the Sweetest Dreams’
2019 Sydney Design Awards – Publication⁠
Such a thrill to hear this news and shout out to all the shining stars who contributed their talents to make this sweet dream a reality.⁠

Cover Weddings, Butterflies & the Sweetest Dreams. @bonnaeg @msbscakery⁠ Creative direction & book design: This is ikon Photography: Petrina Tinslay⁠ Food Stylist: David Morgan Book shot by: Mark Lobo - Foliolio⁠