Win Win

    Studio Life
    Our Ready-Set-Collect campaign for client Charter Hall won in its category at the recent Shopping Centre Council of Australia (SCCA) Marketing Awards. Leveraging the popularity of the animal mascots we created for the retailer and kids’ penchant for collectibles, this back-to-school gift with purchase promotion was designed to drive sales over four weeks. While the naming, vibrant creative and limited edition products were all pivotal to the campaign’s success, we believe that offering kids the opportunity to personalise their merch with colouring pens is a win for creative expression.

    Winner – Compelling Experiences category, SCCA Marketing Awards 2019
    22.12.19