570 Bourke St.

This is Ikon partnered with Charter Hall to relaunch 570 Bourke Street, Melbourne. After presenting strategy and brand development, the leasing collateral including a case bound book and signage are the first executions for this project. 570 Bourke St has stepped up with an innovative contemporary extension of a 1972 building, providing inspiration for the concept that melds retro-cool with the urban style of this precinct, while respecting the site’s corporate gravitas. Ikon crafted the brandmark with classic serif typography – as seen foil-stamped in crisp white on linen covered leasing book – employed a smart blue and grey palette and some clever retro graphic elements, such as the use of grid paper and iconography, to encapsulate the brand story.