Australia Square

Recognising Australia Square as the award-winning architectural masterpiece that it is, Ikon reintroduced the community-minded and cultural sensibilities of Harry Seidler’s 1960’s building as an enduring icon to a 21st century audience.

Combining the great work of Max Dupain, our period-inspired photography and modern evolution of the original logo with ties to the building’s engineering blueprint, the resulting rebrand succeeded in embracing the visionary era, whilst overlaying contemporary values.