For the 2010 and 2011 annual reports for ClubsNSW This is Ikon developed concepts to present the organisation’s stats, facts and figures in a fresh, lively and contemporary way. Ikon recognises that it is essential to inject vitality and visual interest to corporate annual reports, building on a company’s existing identity while retaining the serious nature of the content.


Ikon’s concept for the 2010 ClubsNSW annual report was a play on the zeros in 2010; a die-cut semi-circle boldly marked the cover and was featured throughout to differentiate sections within the document. The 2011 annual report was inspired by the geography of NSW, which highlights the Club’s activities in communities throughout the State. A graphic map language was created, which was further enhanced on the cover through foil stamping on an uncoated stock.


“From a discerning insight of the brief through to the delivery of stunning results, Ikon represents a refreshing pace of intelligent creativity backed by contemporary thinking.”

Olivier Bjorksater-Bleylock — Editor, Club Life Magazine, ClubsNSW