To mark 40 successful years, Colorbond Steel appointed This is Ikon to produce a coffee table book that would serve as both as a retrospective and an enduring legacy for the company. With a brief to communicate the history and Australian-ness of the iconic brand, Ikon’s solution celebrated both the diversity of the product and Colorbond Steel’s business and customer base. Designed to be accessible and user-friendly, Ikon forwent formal chapters to give the soft-cover, full-colour book a clean fluidity and sense of adventure. A ‘corrugated’ emboss panel on the cover is emblematic of Colorbond Steel, and an instant talking point.


“Kate and her team were able to easily translate the brief into a finished product that not only captures the true essence of the brand, but really brings the photography and words to life.” 

Caroline Wade-Martens — former Marketing Communications Co-ordinator, Colorbond Steel