Edit is former Vogue Living and Vogue Entertaining + Travel editor Sharyn Storrier Lyneham’s latest venture, a collection of fabric, furniture and homewares created using new and reclaimed materials sourced from all over the world. Sharyn instinctively turned to This is Ikon to create a simple, strong brand identity and complementary promotional material. Ikon designed the Edit logo to look like a stamp and function as a seal of approval, proudly labelling the collection. As a result the design retains a timeless quality in a trend-driven industry and contrasts appropriately to the decorative product.


“Kate and Ikon understood what I wanted and perfectly interpreted my vision. They were like Edit’s in-house design team for all the attention they gave us!” 
Sharyn Storrier Lyneham — Director, Edit