Liberty Place

Redefining Sydney's skyline and featuring dual Castlereagh and Pitt Street frontages, Liberty Place signals a forward move sustainably, economically, architecturally and socially for Sydney. This is Ikon's strategy around naming and branding the precinct was to reference both the heritage of the site and the visionary approach to the entire development. This is demonstrated across a range of creative applications including launch collateral, location photography, responsive website, retail promotions and environmental graphics.