Ikon’s campaign name, ‘Love Local’, embraced all aspects of the initiative and a motivating ‘Shop. Win. Share’ strapline rallied shoppers to bag a prize for themselves and their nominated community group.
Our eye-catching animated illustration, with motifs of hearts, helping hands and Charter Hall’s fresh food focus in a vibrant colour palette resonated with the season and the tropical locale. The campaign came to life across radio ads, print and digital media (including a dedicated microsite with live tally updates) and an in-centre activation.
Love Local hit the spot: sales increased beyond targets and rewarded shoppers who’d also played a part in giving support where it’s needed. We love this campaign’s authenticity to help further embed the centres in their communities.
Manager, Charter Hall