Love Local


Ikon was briefed by Charter Hall Retail to develop a spring campaign with strong community focus for 10 regional shopping centres. The goal was the engage the primarily family-centric shoppers with daily prizes and the chance to nominate a local community group to win the grand prize. Ikon landed the name ‘Love Local’ for the initiative and brought it to life with a friendly tone and vibrant illustration. The campaign rolled out across print, radio and digital media with a campaign specific website featuring a unique code entry form and vote tally for the community groups.

“The campaign was a great success. The increase in sales exceeded our target by more than 30%. The local community groups were extremely appreciative. It really was a win-win for the whole community.”

Elio Iacutone, Senior Marketing Manager, Charter Hall