Ms B's Cakery

This is Ikon developed the branding for Bonnae Gokson’s Ms. B’s Cakery located in Hong Kong. An icon of the Asian food and fashion scene, Bonnae worked closely with Ikon to develop a visual concept inspired by the exotic beauty of butterflies, bugs and beetles. The outcome is a chic yet whimsical design. The vibrant colour palette of jewel-like colours resonates against a rich charcoal background, yet has the versatility to adapt in other striking combinations across the collateral from boxes, carry bags and delivery trucks to wall graphics. “I had strong visions of what I wanted and Kate Dennis was able to give me different options of concepts that were both clever and interesting.” Bonnae Gokson — Director, Ms. B’s Cakery