Smartstone approached This is Ikon to relaunch the brand and its new collections of engineered quartz surfaces. Smartstone wanted a completely new brand identity to set it apart from its competitors in terms of quality, style and innovation. Taking to this creative challenge with relish, Ikon completed a wide range of work including a print advertising campaign, PR, point-of-sale displays, expos, editorial, online advertising, website, sample packaging, brochures and promotional print material.

“We have been delighted with the outcome of the Smartstone rebranding. Ikon’s expertise, attention to detail and interpretation of our brief has at all times met our expectations. The Ikon team is professional, delivers creative solutions and has effectively been an extension of the Smartstone marketing team.”
Belinda Kelaher — Brand and Architectural Manager, Smartstone