The Bestovers

The BestOvers winter campaign for Charter Hall was a deliciously innovative way to highlight the retailer’s fresh food focus, reward its customers and drive centre sales. Through a responsive site, shoppers were offered daily prizes plus free recipes for easy, resourceful ways to turn leftovers into ‘bestovers.’ Creatively, the execution has broad appeal with evocative imagery and a warm friendly tone which reflects the brand positioning. Significantly, The BestOvers marked the first time the retailer integrated niche digital and social platforms in a national campaign which was well received with increased shopper engagement.

"The Bestovers digital platform reached over 34,000 shoppers across 39 participating Charter Hall Shopping Centres. Working with Ikon ensured we delivered a campaign that challenged the traditional approach whilst solving our shoppers' daily ‘what’s for dinner’ conundrum and reducing food wastage.”

Jessica Pagano, Regional Marketing Manager, Charter Hall