Australia Square
Brief: Revitalise Australia Square within Sydney’s prestigious commercial market with new branding and creative campaign.

Recognising Australia Square as the award-winning architectural masterpiece that it is, Ikon reintroduced the community-minded and cultural sensibilities of Harry Seidler’s 1960’s building as an enduring icon to a 21st century audience.

Combining the great work of Max Dupain, our period-inspired photography and modern evolution of the original logo with ties to the building’s engineering blueprint, the resulting campaign succeeded in embracing the visionary era, whilst overlaying contemporary values.

Coupled with the tower’s elegant and extensive refurbishments, this creative campaign exceeded expectation playing a major role in ensuring future office availability is in demand.