Bayside Garden Centre
Brief: Create a new identity for a Sydney horticultural organisation with a big heart and deep roots in the local community.

Ikon volunteered its services to help this inspiring garden centre in Sydney’s south that nurtures people as well as plants. At Bayside, employees with an intellectual disability work alongside its qualified horticultural team.

The nature of their work and company culture were distilled in a distinctive visual identity with hand-drawn botanical elements, a fresh colour palette and an Australian flavour.

The result? A big green-thumbs up from the client for delivering a versatile new brand kit designed to grow with the nursery.

“The new identity Ikon designed for us reflects perfectly who we are today and our nursery’s values. Not only did Ikon answer our brief to the letter they actually exceeded our expectations, giving us a strong new presence that will stand the test of time.”
Michael Price, CEO, The Intellectual Disability Foundation of St George