Drawing Us Together

Brief: Name, further develop to create collateral for a storytelling initiative to celebrate NAIDOC Week. The campaign was to run in a number of centres nationally and should specifically promote awareness, understanding and inclusivity.

Charter Hall collaborated with Pilbara indigenous author, Sylvia Lockyer, to create a storyboard about social cohesion and community. Local schools participated in a competition to illustrate the pages and shoppers were asked to select the winners via an exhibition in-centre.

Ikon conceptualised ‘Drawing us Together’ and accompanying collateral for the campaign, which succinctly referenced the activity and its purpose. We also named ‘Create Art Together’ and produced promotional posters for the Aboriginal drawing classes, offered in some centres.

We designed an easy-to-read template for the book, ‘Pindan Dream Princess’, that would feature the winning artwork in a gallery-style format. This highlighted each child’s work on its own page, whilst ensuring that it corresponded with the relevant text it illustrated.

"Ikon embraced the challenge for NAIDOC week with a campaign title that perfectly captures the sentiment and provided us a platform from which to connect with others. Ikon's book design experience, ensured a publication that has adapted beautifully for each participating centre."

Megan Biddle, Marketing Manager, Charter Hall