Fit Kids!
Brief: Harness the influence of kids over parents, with a national fitness campaign that attracts families into shopping centres through a series of engaging activations with a positive message.

Charter Hall, use values-led campaigns to attract customers into their shopping centres, thus benefitting their tenants. As their creative partner, it is our role to collaborate and further develop each campaign idea through design.

In this case, Ikon presented FitKids and breathed life into the family-focussed experiences, with animation of the mascots we had previously created for the brand. Carla Koala, Wilma the Wombat, Lachie the Cockie and Pete Platypus, preside over a series of dynamic experiences and incentives, exercising each character’s personality through its role within the campaign.

FitKids was designed as a toolkit, flexible enough to be adopted and adapted nationwide. It upturned the notion of ‘bored kids being dragged’ and optimised each retail centre as a place for activity, entertainment and connection.