Brief: Reflect on Mother Nature and the meaning of the word Hanako (‘flower child’ in Japanese) to launch a fresh Australian brand.
Hanako Therapies approached Ikon to brand their start-up business and packaging of natural therapeutic products. The launch range included handcrafted perfumes, vibrational essences and meridian blends, with other products in the formulation stage.
Our strategy was to distil the values, energy and ideology of the business into the brand and to produce a design template that was both cost effective to maintain the products’ price point and adaptable to future applications.
The logo font and leaf-inspired motif embody the natural, handcrafted and personal aspects of the business, while the fine balance of crafted graphics, evocative imagery, earthy texture and colour provide the versatile toolkit needed for this ever-growing business.
"Hanako needed a company with a clear vision, exceptional ideas and creativity. We definitely found it with Ikon, they took on the creative task quickly and decisively, delivering a beautiful look and feel to our brand and going above and beyond our expectations."
Jeff Holm, Director, Hanako Therapies.