Laura Stoddart

Brief: Co-create with a much-loved English illustrator to successfully launch her new stationery range. Reconcile the existing branding with whimsical creativity and commercial astuteness to achieve perfect retail positioning.

This proudly third-generation illustrator’s work is born in the English countryside but recognised throughout the world in books and magazines, and adorning packaging such as Crabtree & Evelyn.

When Laura Stoddart branched out to produce her own range of stationery, she approached us to develop it with her, from reviewing her existing brand to structuring the new product range, naming the collections and designing the packaging.

We saw a natural fit for the etiquette of notewriting and card-giving to be delivered with par avion style. The traditional post became our branding inspiration and offers the perfect foil to Laura’s delicate artwork with a suite of patterns signifying each collection.

The resulting packaging was instrumental in positioning the range exactly where she had dreamed it’d be available. We are delighted that the range has received some prestigious accolades, too.

Winner Social Stationery category: London Stationery Show Awards 2017 & 2018.
Winner Judges’ Choice category: London Stationery Show Awards 2017.

“Working with Kate and This is Ikon was almost the best part of setting up my business, a joy from start to finish! Through a careful series of conversations, she helped me define my brief, articulate what I needed and understand how I wanted my brand to be presented: keeping the right balance between traditional and contemporary, familiar but fresh, approachable but stylish. We wouldn’t be in Liberty London without her.”

Laura Stoddart, Illustrator