Making Your Day
Brief: Develop a national brand campaign for Charter Hall shopping centres which represents the diverse retail offering in a fun and engaging way.
‘Making Your Day’ is the result of our ongoing strategic brand work with client Charter Hall. The statement has positive rational and emotional connotations and is a flexible prefix that provides the versatility we need to communicate a variety of consumer and business benefits.
The creative execution is designed to enhance the ‘convenience plus’ shopping environment through a colourful series of still life images featuring a unexpected mix of products while expressing the enrichment of everyday life. This retail experience is ‘Making Your Day…Brighter, Easy, Fun, Crafty, Tasty, Fresh.’