Ms B’s Cakery
Brief: Use the synergy between the fleeting delicacy of exotic butterflies and the moment of savouring delicious flavours as inspiration for branding a decadent cakery in Hong Kong.

Bringing Bonnae Gokson’s vision to life for this project was an integral part of our branding role for the now legendary SEVVA Hong Kong. Spanning the entire top floor of the Princes Building this destination offers a veritable degustation of restaurants, indoor lounge, outdoor terrace, bars and the sweet spot which is Ms B’s Cakery.

Launched in 2008 our relationship is now over a decade strong and the branding we created is proving to stand the test of time. Our jewel-like illustration and bold stripes have adapted beautifully to multiple stand-alone stores across Hong Kong from packaging and promotions, to door handles and delivery trucks.

With the versatility to metamorphosise as magically as our muse, the butterlfy has inspired our design for the book Butterflies & All Things Sweet and most recently delivered moon cakes in a modern celebration of the annual Mid-Autumn Festival.

“I had strong visions of what I wanted and Kate Dennis was able to give me concepts that were both clever and interesting.”
Bonnae Gokson, Director, Ms. B’s Cakery